mulberry outlet black friday Basildon branch of Toys R Us was one of the first in Britain
Malcolm Buckley a councillor in the district since 1988 and now Basildon councillor responsible for the environment remembers the launch of the much loved toy shop well.
He said: Toys R Us was a big thing for the town when it opened. Before that you would have to get your toys from the Co op, which is now Primark.
Not surprisingly, the store has witnessed a shift in the toys children want to buy. Two decades ago children were nagging their parents for football stickers, Sylvanian Families and Transformers.
But in recent years some of the biggest sellers have been games consoles including the Nintendo Wii, PlayStation 3 and XBox 360.
Basildon Toys R Us manager Wendy Grosvenor, 50, who started off as a Saturday girl on the customer service till in 1996, said: One thing which has remained consistent over the years is the influence of TV and movies over what toys are in.
For example, we are expecting Toy Story 3 to have a big impact on sales in the run up to Christmas.
Ive been here a few times when parents have literally been fighting to get their hands on the latest toy.
Teletubbies, Tracy Island and Star Wars figures, especially, caused a frenzy.
Wendy added: I always say you cant work in this job unless you love toys and children. Its lovely to see the look on kids faces when they come in here with their parents.