mulberry mens wallet Cyber Monday DDB Mudra Group bags MuscleBlaze’s creative mandate
The account will be manage by the agency’s Gurgaon office.
DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, has won the creative duties for MuscleBlaze a sports nutrition brand. As a part of the mandate, the agency would be responsible for its digital and brand strategic planning. The account was won following a multi agency pitch.
The agency’s Gurgaon unit, led by Jaipal Singh, director brand engagement, DDB Mudra North will manage the account while Tushar Handa, senior strategist, DDB Mudra North will handle the strategic front.
, Sr. vice president and head strategic planning,
DDB Mudra North, adds, “Muscle Blaze is a big brand of the future; in terms of what it offers to the fitness enthusiast and how it’s marketed. With respect to us, it offers an opportunity to put to test our new way of thinking and working, where a handpicked team of specialists, work on a business.”
Founded in 2012 by Healthkart, an online vendor of health products, MuscleBlaze is one of the top private labels in the nutrition and supplements business. In 2016, Healthkart raised Rs. DDB Mudra exhibited a keen understanding of the category and customer during the pitch process. We look forward to build brand MuscleBlaze with them.”